Is print marketing dying? We strongly disagree. Through innovation, print’s not dying… it’s just evolving. How exactly? We take electronic devices and incorporate them into printed marketing, thus increasing the effectiveness and impact of the marketing message. We have added sound devices, video LCD screens, LEDs and lights, to print marketing materials such as direct mail, magazine inserts, signage, product packaging, and more.
Our two latest innovation projects are our webUSB and NFC technologies. Both technologies were developed to create a bridge between printed marketing materials and online digital content.
Our webUSB product which closely resembles a USB drive, are extremely thin and therefore can be enclosed in custom printed wrapping or incorporated into business cards, brochures, direct mail, magazine inserts, and other marketing materials. Just plug the webUSB into a computer and it instantly takes the reader to online digital content such as a product video, quote request form, contest page, an online portfolio, etc. Only webUSB can automatically load online content. Regular USB flash drives do not have autoload capabilities.
How will these innovations meet our clients' needs?
- Offers a “bridge” between printed marketing pieces and online marketing initiatives.
- Increase sales by creating a unique “call to action.” Because of the interactive nature of these devices, it encourages the reader to engage further through an online website. For example, a marketing brochure for an insurance company can have a webUSB or NFC device that takes the reader to an online insurance quote form.
- Both NFC and webUSB have online analytics. With our analytics system, a marketer can see how many people interacted with the marketing piece. For example, in a direct mail campaign a marketer can see how many people used the enclosed webUSB or NFC device and see their response rates live. So for example, if they mailed out 10,000pcs and get 3,500 visitors as a direct result of the mailer, they can determine that their response rate is 35%. With this information they can determine if they want to market more to this group, try a different group, or a different offer, etc.